Brand love: development and validation of a practical scale Richard P. BagozziRajeev BatraAaron Ahuvia OriginalPaper 03 September 2016 Pages: 1 - 14
The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products Pierrick GomezCarolina O. C. WerleOlivier Corneille OriginalPaper 22 October 2015 Pages: 15 - 27
Is what you choose what you want?—outlier detection in choice-based conjoint analysis Yu-Cheng KuTsun-Feng ChiangSheng-Mao Chang OriginalPaper 07 September 2015 Pages: 29 - 42
A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry M. Billur AkdenizRoger J. Calantone OriginalPaper 11 September 2015 Pages: 43 - 57
The influence of positive affect on consideration set formation in memory-based choice Michael J. BaroneAlexander FedorikhinDavid E. Hansen OriginalPaper 07 October 2015 Pages: 59 - 69
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction Aaron M. GarveySimon J. BlanchardKaren Page Winterich OriginalPaper 14 August 2015 Pages: 71 - 83
How often should a firm modify its products? A Bayesian analysis of automobile modification cycles Goksel YalcinkayaTevfik AktekinSetiadi Umar OriginalPaper 09 August 2015 Pages: 85 - 97
Distortion of price discount perceptions through the left-digit effect Chien-Huang LinJyh-Wen Wang OriginalPaper 01 September 2015 Pages: 99 - 112
Exchange and refund of complementary products Yoonju HanSandeep R. ChandukalaHai Che OriginalPaper 06 October 2015 Pages: 113 - 125
What really matters in attraction effect research: when choices have economic consequences Marcel LichtersPaul BengartBodo Vogt OriginalPaper 09 October 2015 Pages: 127 - 138
Setting prices in mixed logit model designs Andreas FalkeHarald Hruschka OriginalPaper 15 October 2015 Pages: 139 - 154
“No sale” items in auctions: do they really matter? Bruce L. AlfordOtis W. GilleyObinna Obilo OriginalPaper 09 October 2015 Pages: 155 - 168
Erratum to: Distortion of price discount perceptions through the left-digit effect Chien-Huang LinJyh-Wen Wang Erratum 15 June 2016 Pages: 169 - 169