Do stock prices undervalue investments in advertising? Yun Kyung OhHuseyin GulenWilliam T. Robinson OriginalPaper 06 October 2016 Pages: 611 - 626
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation Hu XieElizabeth A. MintonLynn R. Kahle OriginalPaper 05 October 2016 Pages: 627 - 644
Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods Joon Yong SeoSukki YoonMilena Vangelova OriginalPaper 12 August 2015 Pages: 645 - 659
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty Edwin LoveMark StatonJeff D. Rotman OriginalPaper 05 May 2015 Pages: 661 - 674
The effects of the experience recommendation on short- and long-term happiness Maria SääksjärviKatarina HellénPieter Desmet OriginalPaper 11 August 2015 Pages: 675 - 686
Price discrimination through multi-level loyalty programs Serdar SaymanMurat Usman OriginalPaper 25 August 2015 Pages: 687 - 697
Erratum to: Price discrimination through multi-level loyalty programs Serdar SaymanMurat Usman Erratum 14 October 2015 Pages: 699 - 699
Siding with the underdog: is your customer voting effort a sweet deal for your competitors? Angeline G. A. NariswariQimei Chen OriginalPaper 03 May 2015 Pages: 701 - 713
How competitor brand names affect within-brand choices Kunter GunastiBerna Devezer OriginalPaper 26 May 2015 Pages: 715 - 727
Response style corrected market segmentation for ordinal data Bettina GrünSara Dolnicar OriginalPaper Open access 18 June 2015 Pages: 729 - 741
Benchmarking buyer behavior towards new brands Giang TrinhJenni RomaniukArry Tanusondjaja OriginalPaper 02 July 2015 Pages: 743 - 752
Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs Courtney SzocsDipayan Biswas OriginalPaper 03 July 2015 Pages: 753 - 764
The effect of category label specificity on consumer choice Hee Jin KimSong Oh Yoon OriginalPaper 05 August 2015 Pages: 765 - 777
Erratum to: The effect of category label specificity on consumer choice Hee Jin KimSong Oh Yoon Erratum 25 August 2015 Pages: 779 - 779
Self-construal and feature centrality Huifang MaoXingbo LiShailendra Pratap Jain OriginalPaper 31 July 2015 Pages: 781 - 789
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry Reo SongSungha JangGangshu (George) Cai OriginalPaper 11 July 2015 Pages: 791 - 804