1. The unrealized value of incentivized eWOM recommendations

   • John Kim
   • Gillian Naylor
   • Vijayan Sugumaran

   OriginalPaper 06 March 2015 Pages: 411 - 421

2. The effects of behavioral, cognitive, and decisional control in co-production service experiences

   • Carol L. Esmark
   • Stephanie M. Noble
   • David A. Griffith

   OriginalPaper 31 January 2015 Pages: 423 - 436

   

3. A method for evaluating and selecting field experiment locations

   • David Trafimow
   • James M. Leonhardt
   • Collin Payne

   OriginalPaper 14 January 2015 Pages: 437 - 447

   

4. Indicators of opinion leadership in customer networks: self-reports and degree centrality

   • Hans Risselada
   • Peter C. Verhoef
   • Tammo H. A. Bijmolt

   OriginalPaper Open access 28 April 2015 Pages: 449 - 460

   

5. Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies

   • Yann Verhellen
   • Nathalie Dens
   • Patrick De Pelsmacker

   OriginalPaper 22 January 2015 Pages: 461 - 471

   

6. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments

   • Brett A. S. Martin
   • Carolyn A. Strong

   OriginalPaper 22 January 2015 Pages: 473 - 485

   

7. When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice

   • Gian Luca Marzocchi
   • Gabriele Pizzi
   • Daniele Scarpi

   OriginalPaper 16 April 2015 Pages: 487 - 498

   

8. Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences

   • Sonia Vilches-Montero

   OriginalPaper 12 April 2015 Pages: 499 - 510

   

9. The effect of attribute-based and alternative-based processing on consumer choice in context

   • Jung Min Jang
   • Song Oh Yoon

   OriginalPaper 17 January 2015 Pages: 511 - 524

   

10. The effect of disfluency on consumer perceptions of information security

    • Yong-Wan Park
    • Paul M. Herr
    • Byung Cho Kim

    OriginalPaper 08 February 2015 Pages: 525 - 535

    

11. Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model

    • Joseph Pancras
    • Xia Wang
    • Dipak K. Dey

    OriginalPaper 19 March 2015 Pages: 537 - 552

12. From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

    • Sommer Kapitan
    • David H. Silvera

    OriginalPaper 27 March 2015 Pages: 553 - 567

    

13. How the burdens of ownership promote consumer usage of access-based services

    • Tobias Schaefers
    • Stephanie J. Lawson
    • Monika Kukar-Kinney

    OriginalPaper 11 April 2015 Pages: 569 - 577

    

14. Pricing and persuasive advertising in a differentiated market

    • Baojun Jiang
    • Kannan Srinivasan

    OriginalPaper 24 April 2015 Pages: 579 - 588

15. Assessing sales contest effectiveness: the role of salesperson and sales district characteristics

    • Srinath Gopalakrishna
    • Jason Garrett
    • Shrihari Sridhar

    OriginalPaper 06 January 2015 Pages: 589 - 602

    

16. Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms

    • Bert Weijters
    • Frank Goedertier

    OriginalPaper 31 January 2015 Pages: 603 - 610