The unrealized value of incentivized eWOM recommendations John KimGillian NaylorVijayan Sugumaran OriginalPaper 06 March 2015 Pages: 411 - 421
The effects of behavioral, cognitive, and decisional control in co-production service experiences Carol L. EsmarkStephanie M. NobleDavid A. Griffith OriginalPaper 31 January 2015 Pages: 423 - 436
A method for evaluating and selecting field experiment locations David TrafimowJames M. LeonhardtCollin Payne OriginalPaper 14 January 2015 Pages: 437 - 447
Indicators of opinion leadership in customer networks: self-reports and degree centrality Hans RisseladaPeter C. VerhoefTammo H. A. Bijmolt OriginalPaper Open access 28 April 2015 Pages: 449 - 460
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies Yann VerhellenNathalie DensPatrick De Pelsmacker OriginalPaper 22 January 2015 Pages: 461 - 471
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments Brett A. S. MartinCarolyn A. Strong OriginalPaper 22 January 2015 Pages: 473 - 485
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice Gian Luca MarzocchiGabriele PizziDaniele Scarpi OriginalPaper 16 April 2015 Pages: 487 - 498
Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences Sonia Vilches-Montero OriginalPaper 12 April 2015 Pages: 499 - 510
The effect of attribute-based and alternative-based processing on consumer choice in context Jung Min JangSong Oh Yoon OriginalPaper 17 January 2015 Pages: 511 - 524
The effect of disfluency on consumer perceptions of information security Yong-Wan ParkPaul M. HerrByung Cho Kim OriginalPaper 08 February 2015 Pages: 525 - 535
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model Joseph PancrasXia WangDipak K. Dey OriginalPaper 19 March 2015 Pages: 537 - 552
From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness Sommer KapitanDavid H. Silvera OriginalPaper 27 March 2015 Pages: 553 - 567
How the burdens of ownership promote consumer usage of access-based services Tobias SchaefersStephanie J. LawsonMonika Kukar-Kinney OriginalPaper 11 April 2015 Pages: 569 - 577
Pricing and persuasive advertising in a differentiated market Baojun JiangKannan Srinivasan OriginalPaper 24 April 2015 Pages: 579 - 588
Assessing sales contest effectiveness: the role of salesperson and sales district characteristics Srinath GopalakrishnaJason GarrettShrihari Sridhar OriginalPaper 06 January 2015 Pages: 589 - 602
Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms Bert WeijtersFrank Goedertier OriginalPaper 31 January 2015 Pages: 603 - 610