Brand personality: A meta-analytic review of antecedents and consequences Martin EisendNicola E. Stokburger-Sauer OriginalPaper 27 February 2013 Pages: 205 - 216
The process by which product availability triggers purchase Yael SteinhartDavid MazurskyMichael A. Kamins OriginalPaper 09 February 2013 Pages: 217 - 228
Sales contests versus quotas with imbalanced territories Niladri B. SyamJames D. HessYing Yang OriginalPaper 13 October 2012 Pages: 229 - 244
Integrated mixed logit and latent variable models Vishva Manohara DanthurebandaraMartina VandebroekJie Yu OriginalPaper 31 October 2012 Pages: 245 - 259
Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions Zhongfeng SuEn XieWei Sun OriginalPaper 01 November 2012 Pages: 261 - 276
The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences Lu HsiaoYing-Ju Chen OriginalPaper 29 November 2012 Pages: 277 - 292
The nature of an apology: An experimental study on how to apologize after a service failure Holger RoschkSusanne Kaiser OriginalPaper 09 December 2012 Pages: 293 - 309
1 + 1 does not always equal value creation: The case of YouTube Volker G. KuppelwieserMerlin C. SimpsonGabriel Chiummo OriginalPaper 29 June 2013 Pages: 311 - 321