Budget allocation for customer acquisition and retention while balancing market share growth and customer equity Hsiu-Yuan Tsao OriginalPaper 21 November 2012 Pages: 1 - 11
Customer satisfaction as a buffer against sentimental stock-price corrections Robert P. MerrinArvid O. I. HoffmannJoost M. E. Pennings OriginalPaper 23 November 2012 Pages: 13 - 27
Opposing effects of sociodemographic variables on price knowledge Charlotte Gaston-BretonPriya Raghubir OriginalPaper 30 August 2012 Pages: 29 - 42
Consumers’ online responses to the death of a celebrity Scott K. RadfordPeter H. Bloch OriginalPaper 12 August 2012 Pages: 43 - 55
Payment method and perceptions of ownership Bernadette KamleitnerBerna Erki OriginalPaper 25 August 2012 Pages: 57 - 69
Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities Michael LewisDebanjan MitraYeujun Yoon OriginalPaper 04 September 2012 Pages: 71 - 84
Can a print publication be equally effective online? Testing the effect of medium type on marketing communications Robert G. Magee OriginalPaper 23 September 2012 Pages: 85 - 95
Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior Girish N. Punj OriginalPaper 06 September 2012 Pages: 97 - 108