Consumer acceptance of the mobile Internet Joerg KoenigstorferAndrea Groeppel-Klein OriginalPaper 31 August 2012 Pages: 917 - 928
Product survival analysis for the App Store Euy-Young JungChulwoo BaekJeong-Dong Lee OriginalPaper 26 September 2012 Pages: 929 - 941
Why consumers respond differently to absolute versus percentage descriptions of quantities Danny WeathersScott D. SwainJay P. Carlson OriginalPaper 08 July 2012 Pages: 943 - 957
The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust Wenxia GuoKelley J. Main OriginalPaper 26 July 2012 Pages: 959 - 971
The relative performance of different methods for selecting creative marketing personnel Niek Althuizen OriginalPaper 21 July 2012 Pages: 973 - 985
Understanding consumers’ multichannel choices across the different stages of the buying process Sonja GenslerPeter C. VerhoefMartin Böhm OriginalPaper 24 July 2012 Pages: 987 - 1003
In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context Erik MaierRobert WilkenGülpınar Kelemci Schneider OriginalPaper 28 July 2012 Pages: 1005 - 1018
More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry Gerda GemserMark A. A. M. LeendersCharles B. Weinberg OriginalPaper 18 September 2012 Pages: 1019 - 1031