Volume 23, issue 3, September 2012

28 articles in this issue

Sequential market basket analysis

Authors
- Wagner A. Kamakura
- Content type: OriginalPaper
- Published: 22 May 2012
- Pages: 505 - 516
The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Authors (first, second and last of 4)
- Thomas Kramer
- Caglar Irmak
- Veronika Ilyuk
- Content type: OriginalPaper
- Published: 09 February 2012
- Pages: 517 - 529
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance

Authors
- Tim M. Benning
- Els Breugelmans
- Benedict G. C. Dellaert
- Content type: OriginalPaper
- Open Access
- Published: 26 January 2012
- Pages: 531 - 543
Make me special: Gender differences in consumers’ responses to loyalty programs

Authors
- Valentyna Melnyk
- Stijn M. J. van Osselaer
- Content type: OriginalPaper
- Open Access
- Published: 21 January 2012
- Pages: 545 - 559
Competitive effects of informative advertising in distribution channels

Authors
- Jianqiang Zhang
- Weijun Zhong
- Shue Mei
- Content type: OriginalPaper
- Published: 18 January 2012
- Pages: 561 - 584
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

Authors
- Tammo H. A. Bijmolt
- Michel van de Velden
- Content type: OriginalPaper
- Open Access
- Published: 02 February 2012
- Pages: 585 - 601
What type of framing message is more appropriate with nine-ending pricing?

Authors
- Jungsil Choi
- Kiljae Lee
- Yong-Yeon Ji
- Content type: OriginalPaper
- Published: 27 January 2012
- Pages: 603 - 614
It’s all in the mindset: Effects of varying psychological distance in persuasive messages

Authors
- Gergana Y. Nenkov
- Content type: OriginalPaper
- Published: 15 February 2012
- Pages: 615 - 628
Strategic orientations in a competitive context: The role of strategic orientation differentiation

Authors
- Rohit Deshpandé
- Amir Grinstein
- Elie Ofek
- Content type: OriginalPaper
- Published: 15 March 2012
- Pages: 629 - 643
Competitive channel relationship management: When resellers establish competing manufacturer relationships

Authors
- Alberto Sa Vinhas
- Richard Gibbs
- Content type: OriginalPaper
- Published: 05 April 2012
- Pages: 645 - 659
Battle royal: Zero-price effect vs relative vs referent thinking

Authors
- Juan L. Nicolau
- Content type: OriginalPaper
- Published: 17 March 2012
- Pages: 661 - 669
Correcting the t statistic for measurement error

Authors
- Srinivas Durvasula
- Subhash Sharma
- Kealy Carter
- Content type: OriginalPaper
- Published: 05 April 2012
- Pages: 671 - 682
What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan

Authors
- Björn Frank
- Gulimire Abulaiti
- Takao Enkawa
- Content type: OriginalPaper
- Published: 04 April 2012
- Pages: 683 - 700
When hedonic products help regulate my mood

Authors
- Inés López López
- Salvador Ruiz de Maya
- Content type: OriginalPaper
- Published: 01 April 2012
- Pages: 701 - 717
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Authors
- Franziska Völckner
- Alexander Rühle
- Martin Spann
- Content type: OriginalPaper
- Published: 21 April 2012
- Pages: 719 - 730
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction

Authors
- Ronald Paul Hill
- Kelly D. Martin
- Lan Nguyen Chaplin
- Content type: OriginalPaper
- Published: 27 April 2012
- Pages: 731 - 744
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice

Authors (first, second and last of 4)
- Martin Reimann
- Raquel Castaño
- Antoine Bechara
- Content type: OriginalPaper
- Published: 02 May 2012
- Pages: 745 - 759
Using discrete choice experiments to estimate willingness-to-pay intervals

Authors
- Christian Schlereth
- Christine Eckert
- Bernd Skiera
- Content type: OriginalPaper
- Published: 24 May 2012
- Pages: 761 - 776
Revisiting low price guarantees: Does consumer versus retailer governance matter?

Authors
- Adilson Borges
- Barry J. Babin
- Content type: OriginalPaper
- Published: 15 May 2012
- Pages: 777 - 791
The timing and context of consumer decisions

Authors (first, second and last of 4)
- Euehun Lee
- Anil Mathur
- George P. Moschis
- Content type: OriginalPaper
- Published: 22 May 2012
- Pages: 793 - 805
When counterfeits raise the appeal of luxury brands

Authors
- Simona Romani
- Giacomo Gistri
- Stefano Pace
- Content type: OriginalPaper
- Published: 09 June 2012
- Pages: 807 - 824
How consumers use product reviews in the purchase decision process

Authors
- Sungha Jang
- Ashutosh Prasad
- Brian T. Ratchford
- Content type: OriginalPaper
- Published: 23 June 2012
- Pages: 825 - 838
A mathematical reformulation of the reference price

Authors
- Kevin D. Dayaratna
- P. K. Kannan
- Content type: OriginalPaper
- Published: 10 June 2012
- Pages: 839 - 849
On the optimal number of advertising slots in a generalized second-price auction

Authors
- Alex Kim
- Subramanian Balachander
- Karthik Kannan
- Content type: OriginalPaper
- Published: 21 June 2012
- Pages: 851 - 868
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification

Authors
- Jungkeun Kim
- Jae-Eun Kim
- Jongwon Park
- Content type: OriginalPaper
- Published: 19 June 2012
- Pages: 869 - 881
The boomerang effect of mandatory sanitary messages to prevent obesity

Authors
- Carolina O. C. Werle
- Caroline Cuny
- Content type: OriginalPaper
- Published: 21 June 2012
- Pages: 883 - 891
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

Authors
- Verena Huettl
- Heribert Gierl
- Content type: OriginalPaper
- Published: 26 June 2012
- Pages: 893 - 904
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

Authors
- John R. Rossiter
- Content type: OriginalPaper
- Published: 14 April 2012
- Pages: 905 - 916

Volume 23, issue 3, September 2012

Sequential market basket analysis

The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance

Make me special: Gender differences in consumers’ responses to loyalty programs

Competitive effects of informative advertising in distribution channels

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

What type of framing message is more appropriate with nine-ending pricing?

It’s all in the mindset: Effects of varying psychological distance in persuasive messages

Strategic orientations in a competitive context: The role of strategic orientation differentiation

Competitive channel relationship management: When resellers establish competing manufacturer relationships

Battle royal: Zero-price effect vs relative vs referent thinking

Correcting the t statistic for measurement error

What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan

When hedonic products help regulate my mood

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction

Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice

Using discrete choice experiments to estimate willingness-to-pay intervals

Revisiting low price guarantees: Does consumer versus retailer governance matter?

The timing and context of consumer decisions

When counterfeits raise the appeal of luxury brands

How consumers use product reviews in the purchase decision process

A mathematical reformulation of the reference price

On the optimal number of advertising slots in a generalized second-price auction

Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification

The boomerang effect of mandatory sanitary messages to prevent obesity

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

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