The effect of a no-pain, no-gain lay theory on product efficacy perceptions Thomas KramerCaglar IrmakVeronika Ilyuk OriginalPaper 09 February 2012 Pages: 517 - 529
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance Tim M. BenningEls BreugelmansBenedict G. C. Dellaert OriginalPaper Open access 26 January 2012 Pages: 531 - 543
Make me special: Gender differences in consumers’ responses to loyalty programs Valentyna MelnykStijn M. J. van Osselaer OriginalPaper Open access 21 January 2012 Pages: 545 - 559
Competitive effects of informative advertising in distribution channels Jianqiang ZhangWeijun ZhongShue Mei OriginalPaper 18 January 2012 Pages: 561 - 584
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets Tammo H. A. BijmoltMichel van de Velden OriginalPaper Open access 02 February 2012 Pages: 585 - 601
What type of framing message is more appropriate with nine-ending pricing? Jungsil ChoiKiljae LeeYong-Yeon Ji OriginalPaper 27 January 2012 Pages: 603 - 614
It’s all in the mindset: Effects of varying psychological distance in persuasive messages Gergana Y. Nenkov OriginalPaper 15 February 2012 Pages: 615 - 628
Strategic orientations in a competitive context: The role of strategic orientation differentiation Rohit DeshpandéAmir GrinsteinElie Ofek OriginalPaper 15 March 2012 Pages: 629 - 643
Competitive channel relationship management: When resellers establish competing manufacturer relationships Alberto Sa VinhasRichard Gibbs OriginalPaper 05 April 2012 Pages: 645 - 659
Battle royal: Zero-price effect vs relative vs referent thinking Juan L. Nicolau OriginalPaper 17 March 2012 Pages: 661 - 669
Correcting the t statistic for measurement error Srinivas DurvasulaSubhash SharmaKealy Carter OriginalPaper 05 April 2012 Pages: 671 - 682
What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan Björn FrankGulimire AbulaitiTakao Enkawa OriginalPaper 04 April 2012 Pages: 683 - 700
When hedonic products help regulate my mood Inés López LópezSalvador Ruiz de Maya OriginalPaper 01 April 2012 Pages: 701 - 717
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price Franziska VölcknerAlexander RühleMartin Spann OriginalPaper 21 April 2012 Pages: 719 - 730
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction Ronald Paul HillKelly D. MartinLan Nguyen Chaplin OriginalPaper 27 April 2012 Pages: 731 - 744
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice Martin ReimannRaquel CastañoAntoine Bechara OriginalPaper 02 May 2012 Pages: 745 - 759
Using discrete choice experiments to estimate willingness-to-pay intervals Christian SchlerethChristine EckertBernd Skiera OriginalPaper 24 May 2012 Pages: 761 - 776
Revisiting low price guarantees: Does consumer versus retailer governance matter? Adilson BorgesBarry J. Babin OriginalPaper 15 May 2012 Pages: 777 - 791
The timing and context of consumer decisions Euehun LeeAnil MathurGeorge P. Moschis OriginalPaper 22 May 2012 Pages: 793 - 805
When counterfeits raise the appeal of luxury brands Simona RomaniGiacomo GistriStefano Pace OriginalPaper 09 June 2012 Pages: 807 - 824
How consumers use product reviews in the purchase decision process Sungha JangAshutosh PrasadBrian T. Ratchford OriginalPaper 23 June 2012 Pages: 825 - 838
A mathematical reformulation of the reference price Kevin D. DayaratnaP. K. Kannan OriginalPaper 10 June 2012 Pages: 839 - 849
On the optimal number of advertising slots in a generalized second-price auction Alex KimSubramanian BalachanderKarthik Kannan OriginalPaper 21 June 2012 Pages: 851 - 868
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification Jungkeun KimJae-Eun KimJongwon Park OriginalPaper 19 June 2012 Pages: 869 - 881
The boomerang effect of mandatory sanitary messages to prevent obesity Carolina O. C. WerleCaroline Cuny OriginalPaper 21 June 2012 Pages: 883 - 891
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information Verena HuettlHeribert Gierl OriginalPaper 26 June 2012 Pages: 893 - 904
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking John R. Rossiter OriginalPaper 14 April 2012 Pages: 905 - 916