The joint effects of advertising and product trial: A source-monitoring perspective Doreen KumYih Hwai Lee OriginalPaper 03 August 2010 Pages: 213 - 226
Business strategy, marketing organization culture, and performance Stanley F. SlaterEric M. OlsonCarol Finnegan OriginalPaper 04 August 2010 Pages: 227 - 242
Counting your customers from an “always a share” perspective Shaohui MaJoachim Büschken OriginalPaper 19 August 2010 Pages: 243 - 257
The influence of demand factors on dynamic competitive pricing strategy: An empirical study Abhik RoyJagmohan S. Raju OriginalPaper 03 September 2010 Pages: 259 - 281
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers François A. CarrillatDaniel M. LadikRenaud Legoux OriginalPaper 30 September 2010 Pages: 283 - 296
Store brand and store loyalty: The moderating role of store brand positioning Mercedes Martos-PartalÓscar González-Benito OriginalPaper 02 October 2010 Pages: 297 - 313
How does awareness evolve when advertising stops? The role of memory Ashwin AravindakshanPrasad A. Naik OriginalPaper Open access 12 October 2010 Pages: 315 - 326