Deriving joint space positioning maps from consumer preference ratings Wayne S. DeSarboJoonwook ParkVithala R. Rao OriginalPaper 19 January 2010 Pages: 1 - 14
A social network analysis of customer-level revenue distribution Michael Haenlein OriginalPaper 12 January 2010 Pages: 15 - 29
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction Katja GelbrichHolger Roschk OriginalPaper 26 February 2010 Pages: 31 - 47
To seek variety or uniformity: The role of culture in consumers’ choice in a group setting Song Oh YoonKwanho SukEun Young Park OriginalPaper 27 February 2010 Pages: 49 - 64
Fee or free? How much to add on for an add-on Gila E. FruchterEitan GerstnerPaul W. Dobson OriginalPaper 06 April 2010 Pages: 65 - 78
Advertising competition and industry channel structure Chih-Jen WangYing-Ju ChenChi-Cheng Wu OriginalPaper Open access 16 April 2010 Pages: 79 - 99