What you see may not be what you get: Asking consumers what matters may not reflect what they choose Simone MuellerLarry LockshinJordan J. Louviere OriginalPaper 20 November 2009 Pages: 335 - 350
The economics of demonstrations: The effect of competition on demonstration and pricing strategies Amir Heiman OriginalPaper 30 October 2009 Pages: 351 - 363
Putting market-facing technology to work: Organizational drivers of CRM performance Amit SainiRajdeep GrewalJean L. Johnson OriginalPaper 10 November 2009 Pages: 365 - 383
A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt Sooyeon Nikki Lee-WingateKim P. Corfman OriginalPaper 16 October 2009 Pages: 385 - 395
Consumption-related emotions over time: Fit between prediction and experience Maria PollaiErik HoelzlFlavia Possas OriginalPaper 03 October 2009 Pages: 397 - 411
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination Cristel Antonia RussellDale W. Russell OriginalPaper Open access 20 November 2009 Pages: 413 - 425