1. Does new product growth accelerate across technology generations?

   • Stefan Stremersch
   • Eitan Muller
   • Renana Peres

   OriginalPaper Open access 20 October 2009 Pages: 103 - 120

   

2. Modeling the effects of pharmaceutical marketing

   • Peter S. H. Leeflang
   • Jaap E. Wieringa

   OriginalPaper Open access 13 October 2009 Pages: 121 - 133

3. Decomposing the effects of organizational memory on marketing implementation

   • Stern Neill

   OriginalPaper 21 October 2009 Pages: 135 - 147

   

4. Two-stage lotteries and the value of unresolved uncertainty

   • Ido Erev
   • Ernan Haruvy

   OriginalPaper 15 September 2009 Pages: 149 - 162

   

5. Consumer durables replacement decision-making: An overview and research agenda

   • Joseph Guiltinan

   OriginalPaper 08 August 2009 Pages: 163 - 174

   

6. Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

   • Nathalie Dens
   • Patrick De Pelsmacker

   OriginalPaper 19 August 2009 Pages: 175 - 189

   

7. Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

   • Gaia Rubera
   • Andrea Ordanini
   • David Mazursky

   OriginalPaper 02 September 2009 Pages: 191 - 206