The Breadth-Based Adjective Rating Task (BART) in consumer behavior Ross B. SteinmanAndrew Karpinski OriginalPaper 23 April 2009 Pages: 327 - 335
Does customer satisfaction influence the relationship between earnings and firm value? Don O’SullivanJohn McCallig OriginalPaper 15 August 2009 Pages: 337 - 351
Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models Brett A. S. MartinJuergen Gnoth OriginalPaper 30 January 2009 Pages: 353 - 367
Using brand equity to counter outsourcing opportunism: A game theoretic approach Wei Shi LimSoo-Jiuan Tan OriginalPaper 24 February 2009 Pages: 369 - 383
Conveying level of science: Tests of iconic and comparative formats Karen Russo FrancePaula Fitzgerald Bone OriginalPaper 31 July 2009 Pages: 385 - 397
Development time and new product sales: A contingency analysis of product innovativeness and price Fred LangerakSerge RijsdijkKoen Dittrich OriginalPaper Open access 08 April 2009 Pages: 399 - 413
Development time and new product sales: A contingency analysis of product innovativeness and price Fred LangerakSerge RijsdijkKoen Dittrich Erratum 16 June 2009 Pages: 415 - 415