A comparison of ranking, rating and reservation price measurement in conjoint analysis Shlomo KalishPaul Nelson OriginalPaper Pages: 327 - 335
Designing Pareto optimal stimuli for multiattribute choice experiments Abba M. KriegerPaul E. Green OriginalPaper Pages: 337 - 348
Evaluative and factual ad claims, knowledge level, and making inferences Sarah GardialGabriel Biehal OriginalPaper Pages: 349 - 358
Affective cues in persuasion: An assessment of causal mediation Thomas J. MaddenIcek Ajzen OriginalPaper Pages: 359 - 366
The practical know-how of selling: Differences in knowledge content between more-effective and less-effective performers Harish SujanMita SujanJames R. Bettman OriginalPaper Pages: 367 - 378
Testing the Koyck scheme of sales response to advertising: An aggregation-independent autocorrelation test Wilfried R. Vanhonacker OriginalPaper Pages: 379 - 392
Competitive price-cutting momentum and pricing reactions Joel E. UrbanyPeter R. Dickson OriginalPaper Pages: 393 - 402
How product usage influences consumer satisfaction S. RamHyung-Shik Jung OriginalPaper Pages: 403 - 411