The positive and negative effects of inventory on category purchase: An empirical analysis David R. BellYasemin Boztuğ OriginalPaper 18 August 2006 Pages: 1 - 14
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities Martin SchreierStefan OberhauserReinhard Prügl OriginalPaper 11 January 2007 Pages: 15 - 30
Strategy and response to purchase intention questions Jayson L. LuskLeatta McLaughlinSara R. Jaeger OriginalPaper 05 October 2006 Pages: 31 - 44
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience Óscar González-BenitoCésar A. Bustos-ReyesPablo A. Muñoz-Gallego OriginalPaper 24 August 2006 Pages: 45 - 59
Brand extension naming strategies: An exploratory study of the impact of brand traits Wilfried R. Vanhonacker OriginalPaper 11 January 2007 Pages: 61 - 72
On dynamic selection of households for direct marketing based on Markov chain models with memory Pieter W. Otter OriginalPaper 07 December 2006 Pages: 73 - 84
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses Carolyn BonifieldCatherine Cole OriginalPaper 13 October 2006 Pages: 85 - 99
The influence of TV viewing on consumers' body images and related consumption behavior Martin EisendJana Möller OriginalPaper 09 September 2006 Pages: 101 - 116
Shelf sequence and proximity effects on online grocery choices Els BreugelmansKatia CampoEls Gijsbrechts OriginalPaper 22 August 2006 Pages: 117 - 133