When giving some away makes sense to jump-start the diffusion process Donald R. LehmannMercedes Esteban-Bravo OriginalPaper Pages: 243 - 254
The no-choice option and dual response choice designs Jeff D. BrazellChristopher G. DienerPierre-Francois Uldry OriginalPaper Pages: 255 - 268
The consumer as advocate: Self-relevance, culture, and word-of-mouth Cindy M. Y. ChungPeter R. Darke OriginalPaper Pages: 269 - 279
Personal loan users’ mental integration of payment and consumption Bernadette KamleitnerErich Kirchler OriginalPaper Pages: 281 - 294
Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments John M. RoseIain R. Black OriginalPaper Pages: 295 - 310
“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions Hyeong Min KimThomas Kramer OriginalPaper Pages: 311 - 321
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings Singfat ChuHean Tat Keh OriginalPaper Pages: 323 - 331