The effects of gender on processing advertising and product trial information DeAnna S. KempfRussell N. LaczniakRobert E. Smith OriginalPaper Pages: 5 - 16
Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model Mark UnclesDavid Lee OriginalPaper Pages: 17 - 29
The effects of relationship quality on customer retaliation Yany GrégoireRobert J. Fisher OriginalPaper Pages: 31 - 46
The effects of emotion and need for cognition on consumer choice involving risk Chien-Huang LinHsiuJu Rebecca YenShin-Chieh Chuang OriginalPaper Pages: 47 - 60
Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior En XieHock-Hai TeoWen Wan OriginalPaper Pages: 61 - 74