Consumer Choices Under Small Probabilities: Overweighting or Underweighting? Rong ChenJianmin Jia OriginalPaper Pages: 5 - 18
Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective Pushkar MurthyMurali K. Mantrala OriginalPaper Pages: 19 - 35
The Impact of Price Disclosure on Dynamic Shopping Decisions Benedict G. C. DellaertVladislav Y. GolounovJaideep Prabhu OriginalPaper Pages: 37 - 52
Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors? Murali K. MantralaSuman BasuroyShailendra Gajanan OriginalPaper Pages: 53 - 66
