How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice Mary E. HunekeCatherine ColeIrwin P. Levin OriginalPaper Pages: 67 - 79
Technology Newness and Impact of Go/No-Go Criteria on New Product Success Pilar CarbonellAna Isabel Rodriguez EscuderoJose Luis Munuera Aleman OriginalPaper Pages: 81 - 97
Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings Sandra StreukensKo de Ruyter OriginalPaper Pages: 99 - 111
A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects Bruce D. WeinbergPaul D. BergerRichard C. Hanna OriginalPaper Pages: 113 - 128
Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis Puneet ManchandaPradeep K. Chintagunta OriginalPaper Pages: 129 - 145
Building Brands through Brand Alliances: Does a Second Ally Help? Kevin E. VossBashar S. Gammoh OriginalPaper Pages: 147 - 159