1. The Relationship Between Customer Loyalty and Purchase Incidence

   • Philip Stern
   • Kathy Hammond

   OriginalPaper Pages: 5 - 19

2. Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

   • Elisabeth Deutskens
   • Ko de Ruyter
   • Paul Oosterveld

   OriginalPaper Pages: 21 - 36

3. Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data

   • Tadahiko Sato
   • Tomoyuki Higuchi
   • Genshiro Kitagawa

   OriginalPaper Pages: 37 - 60