A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online May O. LwinJerome D. Williams OriginalPaper Pages: 257 - 272
Interference of Picture and Brand Name in a Multiple Linkage Ad Context Yih Hwai LeeSwee Hoon Ang OriginalPaper Pages: 273 - 288
Successful New Product Pricing Practices: A Contingency Approach Paul IngenbleekMarion DebruyneTheo M. M. Verhallen OriginalPaper Pages: 289 - 305
An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events Daniel S. PutlerShilpa Lele OriginalPaper Pages: 307 - 320