1. Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark

   • Richard R. Klink

   OriginalPaper Pages: 143 - 157

2. The Nature of Self-Reported Guilt in Consumption Contexts

   • Darren W. Dahl
   • Heather Honea
   • Rajesh V. Manchanda

   OriginalPaper Pages: 159 - 171

3. The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field

   • Dilip Soman

   OriginalPaper Pages: 173 - 183

4. The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web

   • Samar Das
   • Raj Echambadi
   • Michael Luckett

   OriginalPaper Pages: 185 - 202

5. An Empirical Analysis of Follower Entry Timing Decisions

   • Demetrios Vakratsas
   • Ram C. Rao
   • Gurumurthy Kalyanaram

   OriginalPaper Pages: 203 - 216

6. The Effect of National Culture on the Adoption of Innovations

   • Yvonne M. van Everdingen
   • Eric Waarts

   OriginalPaper Pages: 217 - 232