The Effects of Deadline Pressure on Attitudinal Ambivalence Robert D. Jewell OriginalPaper Pages: 83 - 95
Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound Thierry LageatSandor CzellarGilles Laurent OriginalPaper Pages: 97 - 109
Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating the Curvilinear Impact of Multiple Strategy-Making Styles J. Chris WhiteJeffrey S. ConantRaj Echambadi OriginalPaper Pages: 111 - 124
The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price John T. Gourville OriginalPaper Pages: 125 - 135
