1. The Effects of Deadline Pressure on Attitudinal Ambivalence

   • Robert D. Jewell

   OriginalPaper Pages: 83 - 95

2. Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

   • Thierry Lageat
   • Sandor Czellar
   • Gilles Laurent

   OriginalPaper Pages: 97 - 109

3. Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating the Curvilinear Impact of Multiple Strategy-Making Styles

   • J. Chris White
   • Jeffrey S. Conant
   • Raj Echambadi

   OriginalPaper Pages: 111 - 124

4. The Effects of Monetary Magnitude and Level of Aggregation on the Temporal Framing of Price

   • John T. Gourville

   OriginalPaper Pages: 125 - 135