A Bayesian Approach to Modeling Purchase Frequency Lichung JenChien-Heng ChouGreg M. Allenby OriginalPaper Pages: 5 - 20
Clicks and Mortar: The Effect of On-line Activities on Off-line Sales Eyal BiyalogorskyPrasad Naik OriginalPaper Pages: 21 - 32
Diffusion of Products with Limited Supply and Known Expiration Date Sanjeev SwamiPankaj J. Khairnar OriginalPaper Pages: 33 - 46
The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers' Attitudes and Decisions Steven S. PosavacMichal HerzensteinDavid M. Sanbonmatsu OriginalPaper Pages: 47 - 57
Conducting Measurement Validation with Experimental Data: Cautions and Recommendations Glenn B. VossA. Parasuraman OriginalPaper Pages: 59 - 73