Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion Derrick S. BooneMichelle Roehm OriginalPaper Pages: 317 - 333
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product Irwin P. LevinJudy SchreiberGary J. Gaeth OriginalPaper Pages: 335 - 344
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration Morris B. HolbrookMichael J. WeissJohn Habich OriginalPaper Pages: 345 - 357
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments Dilip SomanVivian M. W. Lam OriginalPaper Pages: 359 - 372
A Guadagni–Little Likelihood Can Have Multiple Maxima Eric T. Anderson OriginalPaper Pages: 373 - 388
Perceptual Differences of Marketing Journals: A Worldwide Perspective Vasilis TheoharakisAndrew Hirst OriginalPaper Pages: 389 - 402