Defaults, Framing and Privacy: Why Opting In-Opting Out1 Eric J. JohnsonSteven BellmanGerald L. Lohse OriginalPaper Pages: 5 - 15
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework Michel WedelWayne S. Desarbo OriginalPaper Pages: 17 - 25
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes Yih Hwai LeeCheng Yuen Han OriginalPaper Pages: 27 - 40
Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance Peeter W.J. VerleghHendrik N.J. SchiffersteinDick R. Wittink OriginalPaper Pages: 41 - 52
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models CSILLA HORVĂTHPETER S.H. LEEFLANGPIETER W. OTTER OriginalPaper Pages: 53 - 66