Measuring a Brand's Tendency to be Included in High Value Baskets Yung-Hsin ChienEdward I. GeorgeLeigh McAlister OriginalPaper Pages: 287 - 298
Prospecting Research: Knowing when to Stop Michael WoodRichard Christy OriginalPaper Pages: 299 - 313
The Effect of Provision Points on Generic Advertising Funding Sandeep Krishnamurthy OriginalPaper Pages: 315 - 325
The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR Lance A. BettencourtMark B. Houston OriginalPaper Pages: 327 - 340
The Informational Role of Manufacturer Returns Policies: How They Can Help in Learning the Demand Miklos SarvaryV. Padmanabhan OriginalPaper Pages: 341 - 350
Testing for Unit Roots in Market Shares* Philip Hans FransesShuba SrinivasanPeter Boswijk OriginalPaper Pages: 351 - 364