Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth Jacob GoldenbergBarak LibaiEitan Muller OriginalPaper Pages: 211 - 223
Coveted or Overlooked? The Psychology of Bidding for Comparable Listings in Digital Auctions Utpal M. DholakiaKerry Soltysinski OriginalPaper Pages: 225 - 237
Relative Price Level of 99-Ending Prices: Image Versus Reality Robert M. Schindler OriginalPaper Pages: 239 - 247
The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Augment it Michelle L. RoehmHarper A. Roehm Jr OriginalPaper Pages: 249 - 258
On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths Joel HuberKenneth Train OriginalPaper Pages: 259 - 269
A Simple Way to Reduce Estimation Bias in Some Dynamic Choice Models Alexandru M. Degeratu OriginalPaper Pages: 271 - 278