Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics Mary Frances LuceJames R. BettmanJohn W. Payne OriginalPaper Pages: 103 - 116
Explaining Individual and Task Differences in Consumer Attitudes toward Ambiguity Kimberly A. Taylor OriginalPaper Pages: 117 - 127
Will You Help Me Please? The Effects of Race, Gender and Manner of Dress on Retail Service Thomas L. AinscoughCarol M. Motley OriginalPaper Pages: 129 - 136
A Model for Observation, Structural, and Household Heterogeneity in Panel Data Sha YangGreg M. Allenby OriginalPaper Pages: 137 - 149
The Impact of Innovativeness and Development Time on New Product Performance for Small Firms Abdul Ali OriginalPaper Pages: 151 - 163
A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences Eric J.E. MolinHarmen OppewalHarry J.P. Timmermans OriginalPaper Pages: 165 - 175
A Comment on the Relationship between Coefficient Alpha and Scale Characteristics Kevin E. VossDonald E. Stem Jr.Stergios Fotopoulos OriginalPaper Pages: 177 - 191