Testing the emergence and effect of the reference outcome in an integrative bargaining situation Sunil GuptaZvi Livne OriginalPaper Pages: 103 - 112
The effect of differences in the number of attribute levels on conjoint results Dick R. WittinkLakshman KrishnamurthiDavid J. Reibstein OriginalPaper Pages: 113 - 123
Estimating dynamic response models when the data are subject to different temporal aggregation Wilfried R. Vanhonacker OriginalPaper Pages: 125 - 137
Pleasure and arousal in the marketplace: Interpersonal differences in approach-avoidance responses Nancy M. RidgwayScott A. DawsonPeter H. Bloch OriginalPaper Pages: 139 - 147
An empirical analysis of national and local advertising effect on price elasticity Peter T. L. Popkowski LeszczycRam C. Rao OriginalPaper Pages: 149 - 160
The impact of response format on relations among intentions, attitudes, and social norms Pam Scholder EllenThomas J. Madden OriginalPaper Pages: 161 - 170
Scaling and dimensionalizing perceived risk from ratings data: Managers' risk perception of business computers Chezy OfirGordon G. Bechtel OriginalPaper Pages: 171 - 179