The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic Romain Cadario OriginalPaper 03 January 2014 Pages: 411 - 422
The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors Marco CaliendoMichel ClementEdlira Shehu OriginalPaper 14 September 2015 Pages: 423 - 436
Choice set induced conflict, deliberation, and persistent preference A. V. MuthukrishnanRobin Chark OriginalPaper 07 January 2014 Pages: 437 - 448
Feedback weakens the attraction effect in repeated choices Sowon AhnJuyoung KimYoung-Won Ha OriginalPaper 09 February 2014 Pages: 449 - 459
Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases Andrzej FalkowskiJustyna OlszewskaJoanna Ulatowska OriginalPaper Open access 13 February 2014 Pages: 461 - 471
The double benefits of consumer certainty: combining risk and range effects Erik MaierRobert WilkenFlorian Dost OriginalPaper 13 February 2014 Pages: 473 - 488
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks Steven D’AlessandroLester JohnsonLeanne Carter OriginalPaper 20 February 2014 Pages: 489 - 500
I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking Rebecca K. TrumpStacey R. FinkelsteinPaul M. Connell OriginalPaper 21 February 2014 Pages: 501 - 512
Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings? Eun Young LeeChan Su Park OriginalPaper 02 March 2014 Pages: 513 - 523
What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility Stacey BaxterJasmina IlicicAlicia Kulczynski OriginalPaper 14 March 2014 Pages: 525 - 534
Measuring willingness to pay: do direct methods work for premium durables? Michael Löffler OriginalPaper 22 March 2014 Pages: 535 - 548
Sounds good: Phonetic sound patterns in top brand names Ruth PogacarEmily PlantMichal Kouril OriginalPaper 01 April 2014 Pages: 549 - 563
Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility Joëlle VanhammeValérie SwaenCatherine Janssen OriginalPaper 01 April 2014 Pages: 565 - 578
Implications of minimum contract durations on customer retention Jan U. BeckerMartin SpannTimo Schulze OriginalPaper 03 April 2014 Pages: 579 - 592
The role of visual art in enhancing perceived prestige of luxury brands Hsiao-Ching LeeWei-Wei ChenChih-Wei Wang OriginalPaper 04 April 2014 Pages: 593 - 606
Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay Kivilcim Dogerlioglu-DemirCenk Koçaş OriginalPaper 08 April 2014 Pages: 607 - 618
The multiple roles of fit between brand alliance partners in alliance attitude formation Bendik Meling SamuelsenLars Erling OlsenKevin Lane Keller OriginalPaper 22 April 2014 Pages: 619 - 629
The impact of consumer avatars in Internet retailing on self-congruity with brands Alexandra Aguirre-RodriguezAdriana M. Bóveda-LambiePaul W. Miniard OriginalPaper 01 May 2014 Pages: 631 - 641
How collinearity affects mixture regression results Jan-Michael BeckerChristian M. RingleFranziska Völckner OriginalPaper 07 May 2014 Pages: 643 - 659
It’s all relative: how customer-perceived competitive advantage influences referral intentions Martin MendeScott A. ThompsonChristian Coenen OriginalPaper 27 July 2014 Pages: 661 - 678
Network externalities in online video games: an empirical analysis utilizing online product ratings Yong LiuEnping Shirley MaiJun Yang OriginalPaper 01 September 2015 Pages: 679 - 690
Is it fun or exercise? The framing of physical activity biases subsequent snacking Carolina O. C. WerleBrian WansinkCollin R. Payne OriginalPaper Open access 15 May 2014 Pages: 691 - 702
Exploring the relationship between corporate social responsibility and firm innovation Xueming LuoShuili Du OriginalPaper 29 May 2014 Pages: 703 - 714
Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion Laura SmarandescuTerence A. Shimp OriginalPaper 14 May 2014 Pages: 715 - 726
Erratum to: Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type Jeen-Su LimAbdulrahman Al-AaliJohn H. Heinrichs Erratum 03 September 2015 Pages: 727 - 727