Volume 25, Issue 1, March 2014
ISSN:
0923-0645 (Print)
1573-059X (Online)
In this issue (8 articles)
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OriginalPaper
The same old song: The power of familiarity in music choice
Morgan K. Ward, Joseph K. Goodman, Julie R. Irwin Pages 1-11 -
OriginalPaper
The role of position, type, and combination of sound symbolism imbeds in brand names
Richard R. Klink, Lan Wu Pages 13-24 -
OriginalPaper
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
Kelly O. Cowart, Peter Darke Pages 67-75 -
OriginalPaper
Dominant retailers’ incentives for product quality in asymmetric distribution channels
Anthony Dukes, Tansev Geylani, Yunchuan Liu Pages 93-107

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