1. A comparison of ranking, rating and reservation price measurement in conjoint analysis

   • Shlomo Kalish
   • Paul Nelson

   OriginalPaper Pages: 327 - 335

2. Designing Pareto optimal stimuli for multiattribute choice experiments

   • Abba M. Krieger
   • Paul E. Green

   OriginalPaper Pages: 337 - 348

3. Evaluative and factual ad claims, knowledge level, and making inferences

   • Sarah Gardial
   • Gabriel Biehal

   OriginalPaper Pages: 349 - 358

4. Affective cues in persuasion: An assessment of causal mediation

   • Thomas J. Madden
   • Icek Ajzen

   OriginalPaper Pages: 359 - 366

5. The practical know-how of selling: Differences in knowledge content between more-effective and less-effective performers

   • Harish Sujan
   • Mita Sujan
   • James R. Bettman

   OriginalPaper Pages: 367 - 378

6. Testing the Koyck scheme of sales response to advertising: An aggregation-independent autocorrelation test

   • Wilfried R. Vanhonacker

   OriginalPaper Pages: 379 - 392

7. Competitive price-cutting momentum and pricing reactions

   • Joel E. Urbany
   • Peter R. Dickson

   OriginalPaper Pages: 393 - 402

8. How product usage influences consumer satisfaction

   • S. Ram
   • Hyung-Shik Jung

   OriginalPaper Pages: 403 - 411