1. Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach

   • Robert E. Krider
   • Tieshan Li
   • Charles B. Weinberg

   OriginalPaper 13 September 2007 Pages: 1 - 12

   

2. The impact of offshored and outsourced call service centers on customer appraisals

   • Neeraj Bharadwaj
   • Anne L. Roggeveen

   OriginalPaper 16 October 2007 Pages: 13 - 23

   

3. Revenue implication of auction value in k-price sealed-bid auctions: An experimental study

   • Wei Shi Lim
   • Joo Eng Lee-Partridge
   • Soo Jiuan Tan

   OriginalPaper 17 October 2007 Pages: 25 - 38

   

4. Getting too personal: Reactance to highly personalized email solicitations

   • Tiffany Barnett White
   • Debra L. Zahay
   • Sharon Shavitt

   OriginalPaper 01 November 2007 Pages: 39 - 50

5. Incentives for sales agents after the advent of the internet

   • Christian M. Pfeil
   • Thorsten Posselt
   • Nils Maschke

   OriginalPaper 04 October 2007 Pages: 51 - 63

6. The influence of product involvement on consumers’ interactive processes in interactive television

   • Shalom Levy
   • Israel D. Nebenzahl

   OriginalPaper 13 September 2007 Pages: 65 - 77