1. When giving some away makes sense to jump-start the diffusion process

   • Donald R. Lehmann
   • Mercedes Esteban-Bravo

   OriginalPaper Pages: 243 - 254

2. The no-choice option and dual response choice designs

   • Jeff D. Brazell
   • Christopher G. Diener
   • Pierre-Francois Uldry

   OriginalPaper Pages: 255 - 268

3. The consumer as advocate: Self-relevance, culture, and word-of-mouth

   • Cindy M. Y. Chung
   • Peter R. Darke

   OriginalPaper Pages: 269 - 279

4. Personal loan users’ mental integration of payment and consumption

   • Bernadette Kamleitner
   • Erich Kirchler

   OriginalPaper Pages: 281 - 294

5. Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments

   • John M. Rose
   • Iain R. Black

   OriginalPaper Pages: 295 - 310

6. “Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions

   • Hyeong Min Kim
   • Thomas Kramer

   OriginalPaper Pages: 311 - 321

7. Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

   • Singfat Chu
   • Hean Tat Keh

   OriginalPaper Pages: 323 - 331