1. A Bayesian Approach to Modeling Purchase Frequency

   • Lichung Jen
   • Chien-Heng Chou
   • Greg M. Allenby

   OriginalPaper Pages: 5 - 20

2. Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

   • Eyal Biyalogorsky
   • Prasad Naik

   OriginalPaper Pages: 21 - 32

3. Diffusion of Products with Limited Supply and Known Expiration Date

   • Sanjeev Swami
   • Pankaj J. Khairnar

   OriginalPaper Pages: 33 - 46

4. The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers' Attitudes and Decisions

   • Steven S. Posavac
   • Michal Herzenstein
   • David M. Sanbonmatsu

   OriginalPaper Pages: 47 - 57

5. Conducting Measurement Validation with Experimental Data: Cautions and Recommendations

   • Glenn B. Voss
   • A. Parasuraman

   OriginalPaper Pages: 59 - 73