Volume 2, Issue 3

Journal of Market-Focused Management is now archived and no longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.

Search all Journal of Market-Focused Management articles

September 1998

6 articles in this issue

Measuring Market Orientation: Generalization and Synthesis
Rohit Deshpandé
John U. Farley
OriginalPaper Pages: 213 - 232
Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpande and Farley
John C. Narver
Stanley F. Slater
OriginalPaper Pages: 233 - 236
The Market Orientation Construct: Correlations, Culture, and Comprehensiveness
Rohit Deshpandé
John U. Farley
OriginalPaper Pages: 237 - 239
Creating a Market Orientation
John C. Narver
Stanley F. Slater
Brian Tietje
OriginalPaper Pages: 241 - 255
Factors Contributing to Marketing‘s Limited Role in Product Development in Many High-Tech Firms
John P. Workman
Jr.
OriginalPaper Pages: 257 - 279
Relationship Marketing and Sustained Competitive Advantage
W. Glenn Rowe
James G. Barnes
OriginalPaper Pages: 281 - 297

Volume 2, Issue 3

Measuring Market Orientation: Generalization and Synthesis

Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpande and Farley

The Market Orientation Construct: Correlations, Culture, and Comprehensiveness

Creating a Market Orientation

Factors Contributing to Marketing‘s Limited Role in Product Development in Many High-Tech Firms

Relationship Marketing and Sustained Competitive Advantage

Search

Navigation