The Determinants of Motion Picture Box Office Performance: Evidence from Movies Produced in Italy M. BagellaL. Becchetti OriginalPaper Pages: 237 - 256
Segmentation of Cinema Audiences: An Exploratory Study Applied to Young Consumers Manuel CuadradoMarta Frasquet OriginalPaper Pages: 257 - 267
Uncertainty in the Movie Industry: Does Star Power Reduce the Terror of the Box Office? Arthur De VanyW. David Walls OriginalPaper Pages: 285 - 318
Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry John SedgwickMichael Pokorny OriginalPaper Pages: 319 - 323
Movie Stars and the Distribution of Financially Successful Films in the Motion Picture Industry Steven Albert OriginalPaper Pages: 325 - 329