1. Game theory and cultivation of taste

   • Roger A. McCain

   Articles Pages: 1 - 15

2. Child exposure to the performing arts: The implications for adult demand

   • William G. Morrison
   • Edwin G. West

   Articles Pages: 17 - 24

3. An investigation of the market for paperback romance novels

   • Ann M. Eike

   Articles Pages: 25 - 36

4. The supply and demand for cinema tickets: Some U.K. Evidence

   • S. Cameron

   Articles Pages: 38 - 62

5. Internal economies of scale in performing arts organizations

   • Judith R. Blau
   • Laurie Newman
   • Joseph E. Schwartz

   Articles Pages: 63 - 76

6. The arts in the GNP

   Notes and Reviews Pages: 77 - 82

7. Book review

   • Douglas V. Shaw

   Notes and Reviews Pages: 83 - 88

8. National Endowment for the Arts Fellowship Program for arts managers

   Notes and Reviews Pages: 89 - 89