1. Treatment on demand: an operational model

   • Edward H. Kaplan
   • Mira Johri

   OriginalPaper Pages: 171 - 183

2. Determining cost savings from attempted cephalic version in an inner city delivering population

   • E. Kathleen Adams
   • Patrick D. Mauldin
   • Robert M. Mayberry

   OriginalPaper Pages: 185 - 192

3. A mathematical programming approach for scheduling physicians in the emergency room

   • Huguette Beaulieu
   • Jacques A. Ferland
   • Philippe Michelon

   OriginalPaper Pages: 193 - 200

4. Simulation of robotic courier deliveries in hospital distribution services

   • Manuel D. Rossetti
   • Robin A. Felder
   • Amit Kumar

   OriginalPaper Pages: 201 - 213

5. What kind of patients and physicians value direct-to-consumer advertising of prescription drugs

   • Füsun F. Gönül
   • Franklin Carter
   • Jerry Wind

   OriginalPaper Pages: 215 - 226

6. The impact of operations competitive priorities on hospital performance

   • Timothy W. Butler
   • G. Keong Leong

   OriginalPaper Pages: 227 - 235

7. The relationship between market orientation and performance in the hospital industry: A structural equations modeling approach

   • P.S. Raju
   • Subhash C. Lonial
   • Craig Ziegler

   OriginalPaper Pages: 237 - 247

8. Where efficiency saves lives: A linear programme for the optimal allocation of health care resources in developing countries

   • Steffen Flessa

   OriginalPaper Pages: 249 - 267