Volume 23, Issue 3 | Electronic Commerce Research

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Volume 23, Issue 3

September 2023

Special Issue: SBPBRIMS21

Issue Editors:

Luis F. Martinez,
Francisco J Martínez-López,
J Christopher Westland

25 articles in this issue

Introduction: Special Issue on digital marketing and eCommerce
Luis F. Martinez
Francisco J. Martínez-López
J. Christopher Westland
EditorialNotes 26 August 2023 Pages: 1359 - 1360
PLS Papers
J. Christopher Westland
EditorialNotes 30 August 2023 Pages: 1361 - 1366
Customers’ motives to co-create in smart services interactions
Sanjit K. Roy
Gaganpreet Singh
Satish Kumar
OriginalPaper Open access 21 December 2022 Pages: 1367 - 1400
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry
Duc Hoang
Sofia Kousi
Luis F. Martinez
OriginalPaper 14 November 2022 Pages: 1401 - 1428
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad
Ana Cláudia Amaro
Luisa M. Martinez
Silvio Menezes
OriginalPaper 09 December 2022 Pages: 1429 - 1458
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach
Yanni Ping
Chelsey Hill
Jorge Fresneda
Research Article 09 December 2022 Pages: 1459 - 1484
Be constantly different! How to manage influencer authenticity
Robert Zniva
Wolfgang J. Weitzl
Christina Lindmoser
OriginalPaper Open access 04 January 2023 Pages: 1485 - 1514
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector
Christian Koch
Michael Hartmann
OriginalPaper Open access 26 December 2022 Pages: 1515 - 1538
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
Johan Hellemans
Kim Willems
Malaika Brengman
OriginalPaper Open access 28 December 2022 Pages: 1539 - 1564
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong
Mark Ng
Monica Law
Celine Cui
OriginalPaper 21 December 2022 Pages: 1565 - 1590
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Taewon Suh
Sang Bong Lee
OriginalPaper 10 January 2023 Pages: 1591 - 1619
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions
Luis Filipe Lages
Nuno Catarino
Gerd Schmidt
OriginalPaper Open access 06 March 2023 Pages: 1621 - 1663
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Majid Zahmati
Seyed Morteza Azimzadeh
Omid Asgari
OriginalPaper Open access 06 March 2023 Pages: 1665 - 1676
Magic mirror on the wall: Cross-buying at the point of sale
Carsten D. Schultz
Björn Gorlas
OriginalPaper Open access 05 April 2023 Pages: 1677 - 1700
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform
Qiwei Han
Carolina Lucas
Zhenze Wu
OriginalPaper Open access 12 June 2023 Pages: 1701 - 1730
Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta
Yumei Lin
Chenghan Li
OriginalPaper 11 July 2023 Pages: 1731 - 1752
The impact of social media input intensity on reward-based crowdfunding performance: evidence from China
Cuixia Jiang
Ranran Han
Qifa Xu
OriginalPaper 15 October 2021 Pages: 1753 - 1774
Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health
Jilong Zhang
Jin Zhang
Wei Yan
OriginalPaper 26 October 2021 Pages: 1775 - 1805
What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity
Feifei He
Chunhua Sun
Yezheng Liu
OriginalPaper 28 October 2021 Pages: 1807 - 1827
Real-time user clickstream behavior analysis based on apache storm streaming
Gautam Pal
Katie Atkinson
Gangmin Li
OriginalPaper Open access 22 December 2021 Pages: 1829 - 1859
A product strategy for daily deal campaigns utilizing demand expansion and consumer leakage
Yao Tang
OriginalPaper 09 November 2021 Pages: 1861 - 1883
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling
Feng Fu
Shuangying Chen
Wei Yan
OriginalPaper 12 November 2021 Pages: 1885 - 1920
The processing of native advertising compared to banner advertising: an eye-tracking experiment
Freya De Keyzer
Nathalie Dens
Patrick De Pelsmacker
OriginalPaper 27 November 2021 Pages: 1921 - 1940
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis
Radoslav Delina
Renata Olejarova
Petr Doucek
OriginalPaper 02 December 2021 Pages: 1941 - 1970
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Daniel A. Sanchez-Loor
Wei-Shiun Chang
OriginalPaper 09 January 2022 Pages: 1971 - 2010