Applications of Data Mining to Electronic Commerce Ron KohaviFoster Provost OriginalPaper Pages: 5 - 10
Personalization of Supermarket Product Recommendations R.D. LawrenceG.S. AlmasiS.S. Duri OriginalPaper Pages: 11 - 32
Expert-Driven Validation of Rule-Based User Models in Personalization Applications Gediminas AdomaviciusAlexander Tuzhilin OriginalPaper Pages: 33 - 58
Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising Juhnyoung LeeMark PodlaseckRobert Hoch OriginalPaper Pages: 59 - 84
Data Mining for Measuring and Improving the Success of Web Sites Myra SpiliopoulouCarsten Pohle OriginalPaper Pages: 85 - 114
E-Commerce Recommendation Applications J. Ben SchaferJoseph A. KonstanJohn Riedl OriginalPaper Pages: 115 - 153