1. Introductory remarks

   • Suzanne C. Grunert

   EditorialNotes Pages: 109 - 109

2. From production to sustainability: Considering the whole household

   • Sabine U. O'Hara

   OriginalPaper Pages: 111 - 134

3. The potential for feminist political practice to empower the unrepresented consumer: The case of cervical screening services

   • Julia Edwards
   • Linda McKie

   OriginalPaper Pages: 135 - 156

4. Fuel for the body — Nourishment for dreams: Contradictory roles of food in contemporary Norwegian food advertising

   • Marianne Elisabeth Lien

   OriginalPaper Pages: 157 - 186

5. Overt sexuality in advertising: A discourse analysis of gender responses

   • Richard Elliott
   • Abigail Jones
   • Matt Barlow

   OriginalPaper Pages: 187 - 217

6. Preliminary ruling on discriminatory advertising

   • Anja Peltonen

   OriginalPaper Pages: 219 - 235

7. The functions of clothes and clothing (dis)satisfaction: A gender analysis among British students

   • Jason Cox
   • Helga Dittmar

   OriginalPaper Pages: 237 - 265

8. Spouses' materialism: Effects of parenthood status, personality type, and sex

   • Reid P. Claxton
   • Jeff B. Murray
   • Swinder Janda

   OriginalPaper Pages: 267 - 291

9. Infant feeding as a social marketing issue: A review

   • Janet E. Oglethorpe

   OriginalPaper Pages: 293 - 314