1. A note from the editor

   • Saul Feldman

   Editorials Pages: 69 - 69

2. Guest editor's introduction

   • Pamela Bilbrey

   Editorials Pages: 71 - 72

3. Human services marketing: Planning and implementation

   • Nancy W. Veeder

   Articles Pages: 73 - 80

4. Perceptions and marketing positioning in nonprofit agencies

   • William Steele
   • Michael Hazelton

   Articles Pages: 81 - 92

5. Marketing innovation to mental health providers

   • Charles G. Ray
   • Mark A. Knight

   Articles Pages: 93 - 102

6. Integrating consumerism into clinical care delivery: the role of the therapist

   • Dennis P. Morrison

   Articles Pages: 103 - 119

7. Development and implementation of a market-based planning system

   • Larry Williams
   • Pamela Bilbrey
   • Linda Roush

   Articles Pages: 121 - 129