1. Introduction to the special issue on “Data analytics for marketing intelligence”

   • Ching-Chin Chern
   • Anthony J. T. Lee
   • Chih-Ping Wei

   Editorial 30 December 2014 Pages: 399 - 402

2. Harnessing consumer reviews for marketing intelligence: a domain-adapted sentiment classification approach

   • Chin-Sheng Yang
   • Cheng-Hsiung Chen
   • Pei-Chann Chang

   Original Article 14 October 2014 Pages: 403 - 419

   

3. A new data mining methodology for generating new service ideas

   • Amir-Mohsen Karimi-Majd
   • Masoud Mahootchi

   Original Article 14 October 2014 Pages: 421 - 443

   

4. A sales forecasting model for consumer products based on the influence of online word-of-mouth

   • Ching-Chin Chern
   • Chih-Ping Wei
   • Yu-Neng Fan

   Original Article 10 October 2014 Pages: 445 - 473

   

5. Predicting customer churn from valuable B2B customers in the logistics industry: a case study

   • Kuanchin Chen
   • Ya-Han Hu
   • Yi-Cheng Hsieh

   Original Article 02 October 2014 Pages: 475 - 494

   

6. From positive and negative cognition perspectives to explore e-shoppers’ real purchase behavior: an application of tricomponent attitude model

   • Wen-Hai Chih
   • Dah-Kwei Liou
   • Li-Chun Hsu

   Original Article 31 May 2014 Pages: 495 - 526

   

7. The impact of senior management involvement, organisational commitment and group efficacy on ITIL implementation benefits

   • Jon Iden
   • Tom Roar Eikebrokk

   Original Article 10 July 2014 Pages: 527 - 552

   

8. Inter-organizational success factors: a cause and effect model

   • Worarat Krathu
   • Christian Pichler
   • Christian Huemer

   Original Article 19 September 2014 Pages: 553 - 593