Volume 13, Issue 3 | Information Systems and e-Business Management

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Volume 13, Issue 3

August 2015

Special Issue on Data Analytics for Marketing Intelligence

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8 articles in this issue

Introduction to the special issue on “Data analytics for marketing intelligence”
Ching-Chin Chern
Anthony J. T. Lee
Chih-Ping Wei
Editorial 30 December 2014 Pages: 399 - 402
Harnessing consumer reviews for marketing intelligence: a domain-adapted sentiment classification approach
Chin-Sheng Yang
Cheng-Hsiung Chen
Pei-Chann Chang
Original Article 14 October 2014 Pages: 403 - 419
A new data mining methodology for generating new service ideas
Amir-Mohsen Karimi-Majd
Masoud Mahootchi
Original Article 14 October 2014 Pages: 421 - 443
A sales forecasting model for consumer products based on the influence of online word-of-mouth
Ching-Chin Chern
Chih-Ping Wei
Yu-Neng Fan
Original Article 10 October 2014 Pages: 445 - 473
Predicting customer churn from valuable B2B customers in the logistics industry: a case study
Kuanchin Chen
Ya-Han Hu
Yi-Cheng Hsieh
Original Article 02 October 2014 Pages: 475 - 494
From positive and negative cognition perspectives to explore e-shoppers’ real purchase behavior: an application of tricomponent attitude model
Wen-Hai Chih
Dah-Kwei Liou
Li-Chun Hsu
Original Article 31 May 2014 Pages: 495 - 526
The impact of senior management involvement, organisational commitment and group efficacy on ITIL implementation benefits
Jon Iden
Tom Roar Eikebrokk
Original Article 10 July 2014 Pages: 527 - 552
Inter-organizational success factors: a cause and effect model
Worarat Krathu
Christian Pichler
Christian Huemer
Original Article 19 September 2014 Pages: 553 - 593