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Building marketing capabilities: principles from the field

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Authors and Affiliations

  1. The Drucker School, Claremont, CA, USA

    Bernard J. Jaworski

  2. Eastman, Kingsport, TN, USA

    Robert S. Lurie

Authors
  1. Bernard J. Jaworski
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  2. Robert S. Lurie
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Correspondence to Bernard J. Jaworski.

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Jaworski, B.J., Lurie, R.S. Building marketing capabilities: principles from the field. AMS Rev 9, 372–380 (2019). https://doi.org/10.1007/s13162-019-00160-w

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