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Researching marketing capabilities: reflections from academia

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Authors and Affiliations

  1. Kelley School of Business, Indiana University, Bloomington, IN, USA

    Neil A. Morgan

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  1. Neil A. Morgan
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Correspondence to Neil A. Morgan.

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Morgan, N.A. Researching marketing capabilities: reflections from academia. AMS Rev 9, 381–385 (2019). https://doi.org/10.1007/s13162-019-00158-4

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  • DOI: https://doi.org/10.1007/s13162-019-00158-4

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